FULL OF FRESHNESS
Fruit is such a fundamental word that underpins not only who we are as people, but echoes through all our languages and cultures. We talk of the ‘fruits of success’, or the ‘fruit of our labours’ or dreams coming ‘into fruition’. Fruit is the essential sweetness that makes our lives worth living. It would be a hard world, indeed, to imagine without it.
Fruitco covers the world with our selection and depth of range in our premium quality fruit products, whether they come from the farthest, most distant places—or just down the road.
FRUITS
APPLES
“AN APPLE A DAY KEEPS
THE DOCTOR AWAY.”
It wasn’t so long ago that apples, the most popular fruit in the world, were only available for a few months in the year, and were limited to only a handful of varieties. Today we have an abundance of riches, with over 7,500 different kinds of apple available: the Pink Lady, Pacific Rose, Cox’s Orange Pippin, Fuji, Braeburn, Red and Golden Delicious, Gala, and, the Granny Smith, the most popular of these.
Nonetheless, we can source even the more unusual strains, such as the Russet or the Calville Blanc D’Hiver, which dates back to the 1500’s. From the very sweetest dessert apple to the tartest cooking apple, we offer a range of scents, textures and tastes that will thrill the palate of the most discerning consumer.
AVOCADOS
“ASTONISHING RANGE OF TASTES,
COLORS AND TEXTURES”
With over seventy varieties available in Australia alone, we also source avocadoes from Mexico, Chile, Kenya, and the USA, amongst others. The range of tastes, colours and textures is astonishing: the mildness of the Choquette, the smooth butteriness of the Hass, the deliciously creamy Macarthur, the glistening black Mexicola Grande, and the surprising sweetness of the Lulu, are just a few of the culinary delights that await your customers. Whether eaten sweet or savoury, our avocadoes are premium quality and sure to please the most demanding of tastes.
BANANAS
“SWEET, SENSUOUS AND DELICIOUS”
The last banana that was eaten was probably a Cavendish. Accounting for over 90% of the world banana market, these yellow dessert bananas are universal.
Sweet, sensuous and delicious, they are the fourth largest food crop in the world, and are always at home on the dining table. But the Cavendish, these days grown mainly in the Philippines, while popular, is only one of the many varieties Fresh Fruits offers. Manzanos, with the subtlest hints of strawberries and apples, offer a unique sweetness. Consider Red bananas, from India the Kerala banana with its unique sweet firmness that sets it apart. Add to this the ‘Ice Cream’ banana with its faintly blue skin and gorgeous creamy texture and the Burro banana from Central America with its square shape and zesty lemon flavour and you have some idea of this wonderful fruit’s variety. But bananas are not just for dessert. We also offer a range of plantains such as the Sri Lankan green banana or the Guinea Verde, which is a yellow Cavendish cooked as a starchy food. Whatever your customers desire, Fresh Fruits offers a range of quality bananas to satisfy all preferences.
CITRUS
“THAT SPECIAL INGREDIENT TO FESTIVE OCCASIONS”
The range of citrus fruits available today defies belief. Apart from the usual navel and valencia oranges, lemons, limes, white and ruby grapefruit and clementines, Nova and Honey Murcotts that grace the tables of anyone who seeks freshness and good health, there is a smorgasbord of shapes, colours and tastes that many will be less familiar with. The delicious key lime from India – the essential ingredient in key lime pie; fragrant kumquats from Thailand and Malaysia; the bitter bergamot orange from China that is the essence of Earl Grey tea; satsumas and tangerines whose evocative sweetness add that special ingredient to festive occasions. Fresh Fruits scour the world for the best citrus so that your customers always have the optimum choice, and the premium pick.
EXOTICS
“FRESH AND ORIGINAL FLAVOURS”
Looking around a typical supermarket these days, you might be forgiven for thinking that the fruit available today through Fresh Fruits is almost unrecognisable to what was available less than a generation ago. The perfumed rambutan; the delicate hidden delight of the physalis; the oddly enticing African Horned Cucumber, or the wild contrast in smell and flavour of the remarkable Durian. These are just a few of the fruits that today are familiar—and to families—not just the gourmand. Miraclefruit; mangosteen; cherimoya; aguajefruit; cupuaçu and the pitaya. Not just apples and oranges, but a year-round harvest of nature that abounds with fresh and original flavours, that Fresh Fruits specialise in.
GRAPES
“REPRESENTING DIVINE LOVE”
Grapes have been grown for the table throughout human history and are central to every culture where they have been cultivated. In ancient Rome and Greece; in the poetry of the Middle East, representing divine love, they are the quintessential fruit. Encompassing red, green and black varieties, Fresh Fruits imports many different grape types for your demanding clientele from South Africa, Chile, Australia, India, the USA and many other grape-producing countries. Today, Thompson Seedless are by far the most popular variety: crunchy and sweet, and so very easy to eat. Fresh Fruits offers a range of grapes sourced from across the grape-growing world: bright red cardinals with a luscious sweetness; the deep purple of concords; the sweetly seeded Emperor with their mild cherry flavour; muscats and perlettes with their inviting frost on the skin, and crunchy red crimson seedless. Fresh Fruits offers the premium examples of these fine fruit.
KIWIFRUIT
“SCENT AND FLAVOUR THAT
ARE REDOLENT OF TROPICAL FRUIT”
Everyone knows the kiwifruit: fuzzy brown skin that hides the bright green luxury of its sweet centre. Varieties include the Hayward, Blake, and Chico. But the kiwi does have alternatives: the golden kiwi, with its smooth bronze skin, is notably different. Its taste and aroma too, differ, with a scent and flavour that are redolent of tropical fruit, and flesh colours that range from bright yellow to verdant green—some even with a red centre, such as the EnzaRed. The latest addition to the family is the baby kiwi, or the ‘kiwiberry’, a small, beautifully formed miniature kiwi with a luscious interior. Originally Chinese, today Fresh Fruits sources kiwifruits from countries as far afield as Italy, Canada, New Zealand, Chile, Greece and France.
MANGOES
“THE MOST POPULAR FRUIT
GROWN IN THE TROPICS”
Mangoes are by far the most popular fruit grown in the tropics. With their distinctive shape, taste, aroma and texture, they are prized for their quaity. Fresh Fruits searches out the best varieties for your customers. The most popular of these is the Indian Alfonso and the Sindhri and the Chausa from Pakistan with their beautiful colour and their gentle flavour. Kensington Pride is a popular variety from Australia, as well as the universally known Tommy Atkins and the apple mango from Kenya. Fresh Fruits also imports the creamy yellow Ataulfo from Mexico; the spicy-sweet Francis from Haiti; the Haden; Kent; Keitt; Edward and Kesar—in fact just about any kind of mango imaginable.
MELONS
“PRIZED AS A SOURCE OF ‘PORTABLE WATER’”
Melons originated in Africa and were prized as a source of ‘portable water’. But not only are melons a cool summer snack, they are packed with vital nutrients too. The firm cantaloupe is full of potassium, the red-fleshed varieties contain lycopene for heart benefits and casabas help maintain your metabolism. Melons also reduce inflammation and provide a rainbow of vitamins. Your customers can’t lose! Whether it be the honeydew, Persian, seeded or seedless watermelons, the choice is vast, the taste divine. As a further benefit – melon seeds may be roasted and enjoyed as a snack similar to sunflower seeds.
PAPAYAS
“ARE UNIQUE…
DELIGHTFULLY SWEET”
Papayas are unique in being only one species of plant. Of this there are two variations. The papaya has delightfully sweet, red or orange flesh, while the yellow pawpaw and the other has distinctive yellow flesh. They are also available as green papayas – unripe and used in a range of dishes. Fresh Fruits imports Maradol, Sunrise, and Caribbean Red papayas which usually come from Mexico and Belize.
PEARS
“DELICATE TASTE AND HONEYED OVERTONES”
There are over 5000 types of this luscious fruit cultivated around the world. And while Fresh Fruits doesn’t promise to bring you all 5000, we do commit to providing the absolute freshest, juiciest and fullest-flavoured for your customers to enjoy. Aptly named ‘butter fruit’, the pear is beloved for its delicate taste and honeyed overtones. The U.A.E.’s most popular variety D’Anjou is brought to you from the U.S.A. and Chile – with a glorious creamy white, aromatic flesh its popularity is undisputed. Two delicious alternatives to D’Anjou that we also promote are the Packham pear from South Africa and the Ya pear from China. The Packham is a cross between the Williams and Bell pears and is a large variety which ripens to a sweet and juicy perfection. The Ya pear is a superb contrast with its subtle tones of rose and pineapple. Whichever you prefer, we can deliver.
PINEAPPLES
“DISTINCTIVE TROPICAL TASTE”
This well-loved fruit was believed to have originated in Paraguay, but soon became a gourmet treat enjoyed in lands far and wide. Indeed so highly was it coveted in days gone by, that it became reflective of social status due to its rarity and expense. Indeed the pineapple still retains some of this allure today, being a symbol of hospitality in many cultures. With Its distinctive tropical taste, spiny exterior and delectable fleshy interior, the pineapple remains a firm favourite with consumers of all nationalities. The most common variety is the juicily intense Smooth Cayenne. Luckily The Fresh Fruits Company can make the extravagant accessible – and so our consumers can enjoy a little piece of paradise every day.
STONEFRUIT
“THE CHOICE OF EMPERORS AND KINGS”
With a delicious portfolio including quality dates, juicy plums apricots, nectarines and soft, blushing peaches, customers in the U.A.E. can enjoy a wide range of stone fruits year round. Thanks to Fresh Fruits Company’s commitment to bringing the very best fruit to its buyers – daily deliveries ensure that supply is maintained and variety assured. We source the majority of our stone fruits from Capespan in South Africa – where the size and the colour of the fruit is second to none. Once, the choice of emperors and kings – now these select fruits can be available to all.